Marathon T-Shirt Nka Eserese by Chika Kakazu

Marathon T-Shirt Nka Eserese by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Marathon T-Shirt Nka Eserese

by Chika Kakazu

Client: Chika Kakazu

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Marathon T-Shirt Nka Eserese

Dị ka ọrụ ekele maka ndị na-agba ọsọ marathon, a haziri ma nye akara ngosi mbụ dị ka akara mbufe okpomọkụ ka e wee mepụta otu ụdị T-shirts ahaziri iche na cafe dị na Tokyo. Iji mee ka ọ bụrụ onyinye na-agaghị echefu echefu maka ndị na-agba ọsọ si n'akụkụ ụwa nile, ihe oyiyi ndị a gosipụtara na Japan na isiokwu marathon dị ka Mt. Fuji, map nke Japan, origami, akpụkpọ ụkwụ na-agba ọsọ, na ndị na-agba ọsọ marathon.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Marathon T-Shirt Nka Eserese meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Marathon T-Shirt Nka Eserese ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Marathon T-Shirt Nka Eserese maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
Dimensions & Packaging: Each icon size is approximately around 30-40mm width/height.
Tags: Icons, Design, T-shirt Design, Graphic Design
Production Technology: The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
Design Challenge: Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
Research: First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
Inspiration: I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Project Duration: Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
Operation Flow: Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
Team Members: Designer: Chika Kakazu
Designer: Krisakorn Tantitemit