Terra Coffee Roasters Ịmepụta Akara Azụmahịa nke Akihito Shimizu

Ihe emepụtara bụ Terra Coffee Roasters Ịmepụta Akara Azụmahịa nke Akihito Shimizu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Platinum na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

PlatinumEserese· 2022

Terra Coffee Roasters Ịmepụta Akara Azụmahịa

nke Akihito Shimizu

Onye Ahịa: Terra Coffee Roasters

Onye Meriri Ihe Nrite A' Design Award nke Platinum na Udi Eserese

573,280

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #134335

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Terra Coffee Roasters Ịmepụta Akara Azụmahịa

Nhazi akara ngosi gbagọrọ agbagọ a, nke dabere n'isiokwu gbasara isi ụtọ kọfị na-esi n'ebe a na-akọ mkpụrụ kọfị fepụ, na-egosipụta n'anya ahụmịhe kọfị nke sitere n'okike ma dị elu. Akara azụmahịa ọ bụla nwere nchịkọta foto mpaghara nke na-ejikọta ihu ndị na-emepụta ya na ebe ha si, gburugburu ha, na ndị ahịa, tinyere eserese na-egosi ụdị ụtọ ya. Nke a na-ezipụta ọmarịcha pụrụ iche nke kọfị dị iche iche a na-emepụta na mpaghara ọ bụla.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Platinum

Terra Coffee Roasters Ịmepụta Akara Azụmahịa meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Terra Coffee Roasters Ịmepụta Akara Azụmahịa na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Terra Coffee Roasters Ịmepụta Akara Azụmahịa bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Nha & Mkpuchi: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Mkpado: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Teknụzụ Mmepụta: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Ịma Aka Imepụta: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Nchọpụta: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Mkpali: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Oge Ọrụ: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Usoro Ọrụ: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Ndị Otu: Kiyoshi Uehara
Akihito Shimizu
Asụsụ Foto: Photography : Yuma Gamae(Package,PR Tools)