Cloud Mountain Type Ọrụ Isi: Nhazi Mkpụrụedemede by Meng Shenhui

Cloud Mountain Type Ọrụ Isi: Nhazi Mkpụrụedemede by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2022

Cloud Mountain Type Ọrụ Isi: Nhazi Mkpụrụedemede

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Cloud Mountain Type Ọrụ Isi: Nhazi Mkpụrụedemede

Cloud Mountain Type bụ ụdị mkpụrụedemede sitere n'ike mmụọ nsọ nke ugwu igwe ojii na alụlụ nke Zhang Jiajie na sitere na eserese ndịda ala ochie nke China. Ọdịdị mkpụrụedemede a jikọtara onyonyo ọdịnala China nke igwe ojii na ugwu na nhazi nke mkpụrụedemede Latin. E ji aka sepụta mkpụrụedemede ọ bụla wee jiri ngwanrọ onyonyo dijitalụ mezie ya, e nwekwara ike iji ụdị mkpụrụedemede a n'ụhara dị iche iche. Mgbe a lere ya anya nso nso, nkọwapụta ndị ahụ na-achịkọta ma mkpụrụedemede na-esikwa ike ịmata, dịka a na-apụghị ịhụ ọdịdị nke ugwu site n'elu ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Cloud Mountain Type Ọrụ Isi: Nhazi Mkpụrụedemede meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Cloud Mountain Type Ọrụ Isi: Nhazi Mkpụrụedemede ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Cloud Mountain Type Ọrụ Isi: Nhazi Mkpụrụedemede bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui