Environment Day Ọrụ Bụ Isi: Ngosipụta Windo by Gravity Design and Arcelik

Environment Day Ọrụ Bụ Isi: Ngosipụta Windo by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwaahịa Na-adịgide, Ọrụ na Nhazi Akwụkwọ Ndụ Competition Category.

IgweNgwaahịa Na-adịgide· 2022

Environment Day Ọrụ Bụ Isi: Ngosipụta Windo

by Gravity Design and Arcelik

Client: Arçelik

Ihe Nrite A' Design Award nke Igwe Winner in Ngwaahịa Na-adịgide Category

17,346

Verified Award Winner

Verify Award Status for #135652

View at A' Design Award Press Release Award Badge

Colors

The Design

About Environment Day Ọrụ Bụ Isi: Ngosipụta Windo

Ederede Akwụkwọ: Ụbọchị Gburugburu ebe obibi bụ ngosipụta windo ahịa e mepụtara maka ụlọ ahịa dị na Istanbul. Ngosipụta a nwere mgbidi ala akọrọ e ji aka rụọ nke na-adọta uche ndị na-agafe. Echiche a si na oke okpomọkụ na mfu nke akụrụngwa okike dị n'ụwa pụta. E chepụtara ubi akwụkwọ ndụ mmiri ka ọ banye n'ime ala akọrọ ahụ, na-egosi na mgbake ka ka ị ga-ekwe omume. E ji ụrọ mepụta ala akọrọ ahụ, tinye ya na mbadamba MDF, ma hazie ka anwụ kpọọ ya nkụ ruo otu izu ka ọ wepụta elu dị iche iche nwere mgbawa. E ji ahịhịa mgbochi (moss) mepụta mpaghara akwụkwọ ndụ ahụ, e sikwa n'osisi wapụta mkpụrụ akwụkwọ ahụ. Ihe dị ka pasent 98 nke ngosipụta ahụ ka e ji akụrụngwa na-adịgide adịgide na nke sitere n'okike mepụta.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Environment Day Ọrụ Bụ Isi: Ngosipụta Windo meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Environment Day Ọrụ Bụ Isi: Ngosipụta Windo ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Environment Day Ọrụ Bụ Isi: Ngosipụta Windo maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensions & Packaging: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tags: Sustainability, Window Display, Showcase, Green, Clay, Drought
Production Technology: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Design Challenge: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiration: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Project Duration: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Operation Flow: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Team Members: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Image Credits: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.