Free Njirimara Ụtụtụ by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Free Njirimara Ụtụtụ

by Fengnan Lin

Client: Free

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Free Njirimara Ụtụtụ

Ihe odide: Free bụ njirimara akara ahịa e mebere maka akara ahịa asọ nsọ nwanyị. Edeziri ụdị mkpụrụedemede logo ahụ site n'ibuli mkpụrụedemede F nke dị nro elu, nke na-egosipụta obi nwere okike na olileanya ndụ nke ndị na-eto eto. Ụdị mkpụrụedemede e abụọ ahụ ka a na-ese dịka otu ihe brush na-agafe na-akpọsa na e jikọrọ ha ọnụ. Ụzọ ejikọtara abụọ a ka e wepụtara site na logo ahụ ma jiri ya mee ihe dị ka onyonyo enyemaka, nke a na-etinye na kaadị azụmahịa, mkpado, akpa akwụkwọ, igbe njem ọsọ ọsọ na akpa canvas. Ahịrị ndị dị ndụ ahụ na-egosipụta nnwere onwe na nkwupụta onwe. Usoro nkọwa anya na-eme ka njirimara ahụ dị otu ma dị ike igbasawanye n'ime ọwa niile, ma nke ịntanetị ma nke na-abụghị ịntanetị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Free Njirimara Ụtụtụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Free Njirimara Ụtụtụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Free Njirimara Ụtụtụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng