Qyf Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Boutique by Sun Concepts Office

Qyf Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Boutique by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2022

Qyf Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Boutique

by Sun Concepts Office

Client: Sun Concepts

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Qyf Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Boutique

Qyf bụ nhazi ime ụlọ nke otu boutique nwere ọtụtụ brand dị na Wuhan, China, nke nwere mkpokọta ebe ewuru nke 270 mita square. Ụlọ ahịa ahụ na-enye ọtụtụ ngwaahịa dị iche iche, ya mere e ji ala buru ibu gosipụta ha kama iji ọtụtụ shelf. Ngwọta dị mfe a na-eme ka oghere ahụ dị zuru oke. Enyo na-egosipụta ime ụlọ ahụ ma mee ka oghere ahụ yie ka ọ miri emi. Ígwè, nkume na iko na-eme ụdị geometric dị mfe. Ihu iko buru ibu na-eme ka ụlọ ahịa ahụ bụrụ ebe ngosi maka ndị na-eje ije. Ụzọ okirikiri na-eduzi ndị ọbịa gafee ihe ọ bụla e gosipụtara.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Qyf Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Boutique meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Qyf Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Boutique ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Qyf Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Boutique bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie