Stories of Communication Ọrụ Bụ Isi: Nhazi Njirimara Ụlọ Ọrụ by Mengyi Xie

Stories of Communication Ọrụ Bụ Isi: Nhazi Njirimara Ụlọ Ọrụ by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

Stories of Communication Ọrụ Bụ Isi: Nhazi Njirimara Ụlọ Ọrụ

by Mengyi Xie

Client: School of Communication, East China Normal University

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Stories of Communication Ọrụ Bụ Isi: Nhazi Njirimara Ụlọ Ọrụ

Ederede Akwụkwọ: Akụkọ nke Nzikọrịta Ozi bụ nhazi njirimara anya e mepụtara maka afọ iri na ise nke ọtụtụ afọ e hiwere ụlọ akwụkwọ mahadum nzikọrịta ozi. Isi akara ngosi bụ eserese ọdịdị nhazi e ji ọnụọgụ 15 mepụta ya. Site n'isi akara ngosi a, e mepụtara ezinụlọ nke akara ngosi nta ole na ole ruru narị (100). Akara ngosi nta ọ bụla na-egosi otu akụkọ, ihe owuwu, ma ọ bụ mmalite si n'akụkọ ihe mere eme nke nzikọrịta ozi, malite na eriri e kere ekere e ji eme ihe n'oge mgbe ochie ruo na akwụkwọ akụkọ mbụ na netwọkụ zuru ụwa ọnụ. E hiwere ha n'usoro dịka ha si dịrị n'oge, akara ngosi nta ndị a ka etinyere na mpempe akwụkwọ mgbasa ozi, akwụkwọ ọkpụkpọ, obere akwụkwọ nkọwa, ngosipụta n'ọnọdụ mmemme, na ihe ncheta.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Stories of Communication Ọrụ Bụ Isi: Nhazi Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Stories of Communication Ọrụ Bụ Isi: Nhazi Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Stories of Communication Ọrụ Bụ Isi: Nhazi Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie