Coway Ọdụ Ahụmahụ Ndị Ahịa by IQI Concept

Coway Ọdụ Ahụmahụ Ndị Ahịa by IQI Concept is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2022

Coway Ọdụ Ahụmahụ Ndị Ahịa

by IQI Concept

Client: IQI Concept

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Colors

The Design

About Coway Ọdụ Ahụmahụ Ndị Ahịa

Ebe Ọdinaya Akwụkwọ: Coway Experience Centre bụ ọdụ ahụmahụ ndị ahịa dị na Kuala Lumpur, Malaysia. Oghere nke dị 2210 square foot na-egosipụta ngwaahịa na ọrụ maka mmiri na ikuku dị ọcha, ụra dị mma na ịdị ọcha ime ụlọ mposi. A kewara ọdụ a ụzọ ise: Akụrụngwa Ọdịbendị Ehihie (Brand Heritage), Nlekọta Mmiri, Nlekọta Ikuku, Nlekọta Ndụ na Nlekọta Ọrụ. Ihe nkiri na-egosi ihuenyo nke aka na-emetụ (touch screen projectors), ngwaọrụ eletrọnịkị nwere ike ịgbanwe agbanwe, na ihuenyo telivishọn na-eme ka ọ dịrị mfe ịgbanwe ọdịnaya ngosi. Agba ọcha, blu na oji, yana ahịrị gbagọrọ agbagọ nke osisi na ihe ndozi ọcha na-echetara mmadụ mmiri na ikuku. Ọdụ nzacha mmiri bụ isi ihe ngosi dị na ngalaba Nlekọta Mmiri.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Coway Ọdụ Ahụmahụ Ndị Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Coway Ọdụ Ahụmahụ Ndị Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Coway Ọdụ Ahụmahụ Ndị Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow