Divergence Ọrụ Isi: Ngwa Egwuregwu by eMotionLAB

Divergence Ọrụ Isi: Ngwa Egwuregwu by eMotionLAB is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ihe Egwuregwu, Egwuregwu na Ngwaahịa Ntụrụndụ Competition Category.

BronzIhe Egwuregwu· 2022

Divergence Ọrụ Isi: Ngwa Egwuregwu

by eMotionLAB

Client: eMotionLAB Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ihe Egwuregwu Category

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The Design

About Divergence Ọrụ Isi: Ngwa Egwuregwu

Ederede Akwụkwọ: Divergence bụ ngwa egwuregwu kaadị nke asụsụ abụọ e mere maka mmụta iche echiche nhazi (design thinking). Ngwa a na-enye ụzọ dị mfe na nke na-atọ ụtọ maka ndị mmụta ọhụrụ na otu ndị okike ịmụ usoro a site na egwuregwu nkọwa akụkọ na-arụkọ ọrụ ọnụ na-adịgide ihe dịka awa iri na ọkara. Ndị egwuregwu na-arụkọ ọrụ ọnụ ma sokwa na asọmpi iji dozie nsogbu gbadoro ụkwụ na onye ọrụ site na iji usoro ndị dị mkpa. Divergence dabara maka ndị egwuregwu atọ ruo isii, ọ dịkwa n'ụdị anụ aka na nke a na-ebudata na kọmputa, ya na vidiyo mmalite na-enyere aka. Kaadị ndị e sere n'onyonyo agwa mmadụ na-akpalite echiche imepụta ihe na mkparịta ụka.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Divergence Ọrụ Isi: Ngwa Egwuregwu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Divergence Ọrụ Isi: Ngwa Egwuregwu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Divergence Ọrụ Isi: Ngwa Egwuregwu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
Dimensions & Packaging: 154mm (w) x 112mm (d) x 50mm (h)
Tags: design thinking, gamified tool kit, card game
Design Challenge: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
Inspiration: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
Project Duration: The project started in January 2021 and launched online in January 2022.
Operation Flow: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
Patents: Hong Kong Design Centre
Team Members: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
Image Credits: Hong Kong Design Centre