Baidu Ngwa Maapụ Isiokwu by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Ngwa Maapụ Isiokwu by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ Competition Category.

BronzIhu Ngwá Ọrụ· 2022

Baidu Ngwa Maapụ Isiokwu

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ihu Ngwá Ọrụ Category

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The Design

About Baidu Ngwa Maapụ Isiokwu

Baidu Thematic Map bụ ngwa maapụ mkpanaka maka ekwentị ọma ndị Android na iOS. Ngwa a na-egosi ozi maapụ nke a họpụtara maka otu ndị ọrụ dị iche iche, dabere na oge, oghere na profaịlụ ndị ọrụ. E jikọtara ihe metụtara mmadụ, ọdịdị ala na mmekọrịta ọha na eze wee gosipụta ha ọnụ, si otú a mee ka a chọta ọrụ ndị dị nso na ihe omume ndị na-eme ugbu a ngwa ngwa. E jikọtara ozi maapụ nke onyonyo na ederede n'elu ihuenyo iji mee ka ọgụgụ dịrị mfe. A na-eji ọgụgụ isi mgbanwe mgbanwe na nnukwu data emezi ngosipụta ka o dabara n'otu ọ bụla. Ebumnobi ya bụ ibelata mgbalị ọchụchọ yana ịkwado mmụta kwa ụbọchị, njem na nchọpụta.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Baidu Ngwa Maapụ Isiokwu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Baidu Ngwa Maapụ Isiokwu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Baidu Ngwa Maapụ Isiokwu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020