Rely on Hydrogen Ntugharị Ọrụ Isi: Njirimara Ụlọ Ọrụ nke Guangzhou Cheung Ying Design Co. Ltd.

Ihe emepụtara bụ Rely on Hydrogen Ntugharị Ọrụ Isi: Njirimara Ụlọ Ọrụ nke Guangzhou Cheung Ying Design Co. Ltd. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2022

Rely on Hydrogen Ntugharị Ọrụ Isi: Njirimara Ụlọ Ọrụ

nke Guangzhou Cheung Ying Design Co. Ltd.

Onye Ahịa: Guangzhou Cheung Ying Design Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #137134

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Rely on Hydrogen Ntugharị Ọrụ Isi: Njirimara Ụlọ Ọrụ

Ederede Akwụkwọ: Rely on Hydrogen bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ na-emepụta ngwaahịa nlekọta ahụike mmiri hydrogen. Emebere logo ahụ site na mkpụrụedemede ndị Chinese, sitere n'ihe ịtụ anya n'ahịrị eletrik nke ngwaahịa ahụ na n'eserese hexagram mmiri ọdịnala ndị China. E mere ka ịkpọ nke mkpụrụedemede ndị a na ntụhie nke ahịrị ide ahụ dịkọta n'otu, ka ụdị ha nwee ọcha na nguzozi. Ahịrị na-agbaso na nkuku gburugburu na-enye njirimara ahụ àgwà dị jụụ na nke oge a. Ntụ ọcha kacha njọ na odo na-egbuke egbuke bụ isi agba ndị e ji rụọ ọrụ. E sere njirimara a n'ụdị vector maka ibipụta akwụkwọ, mgbasa ozi dijitalụ, yana ime ụlọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Rely on Hydrogen Ntugharị Ọrụ Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Rely on Hydrogen Ntugharị Ọrụ Isi: Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Rely on Hydrogen Ntugharị Ọrụ Isi: Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Nha & Mkpuchi: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Mkpado: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Teknụzụ Mmepụta: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Ịma Aka Imepụta: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Nchọpụta: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Mkpali: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Oge Ọrụ: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Usoro Ọrụ: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Ndị Otu: Creative Director: Zhiji Dong
Designer: Lu Gu