Galaxy Command HQ of ACG Ụlọ Ahịa Isi (Flagship Store) nke Rich Honour International Designs Co., Ltd

Ihe emepụtara bụ Galaxy Command HQ of ACG Ụlọ Ahịa Isi (Flagship Store) nke Rich Honour International Designs Co., Ltd bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ime Ụlọ na Ngosipụta.

BronzIme Ụlọ· 2022

Galaxy Command HQ of ACG Ụlọ Ahịa Isi (Flagship Store)

nke Rich Honour International Designs Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ime Ụlọ

16,250

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #137142

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Galaxy Command HQ of ACG Ụlọ Ahịa Isi (Flagship Store)

Ederede Akwụkwọ: Galaxy Command HQ nke ACG bụ isi ụlọ ahịa a maara ama dị na Taipei, Taiwan, nke kpuchiri mita square 232 na ala mbụ nke ụlọ ahịa nnukwu. Ụlọ ahịa a na-egosipụta ngwaahịa anime, comic na egwuregwu site na nhazi akụkọ karịa ka ọ dị site na akara ahịa. Ije onye ahịa na-agafe mpaghara ise: lobby maka ngosipụta ọkachamara, ebe a na-anabata ndị ahịa maka ọrụ ndị ọzọ, etiti agha maka ihe ndozi agwa, Muse Room dị ka ohere mgbanwe, na mpaghara dị n'èzí nke e mere ka ọ dị ka obodo ụzọ igwe na-egosipụta onyinyo. Eserese manga, ihe ndị na-egosi onyinyo na agba ndị kwụ ọtọ na-egosipụta ụwa dị iche iche na-ekpuchi ibe ha.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Galaxy Command HQ of ACG Ụlọ Ahịa Isi (Flagship Store) meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Galaxy Command HQ of ACG Ụlọ Ahịa Isi (Flagship Store) ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Galaxy Command HQ of ACG Ụlọ Ahịa Isi (Flagship Store) na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Nha & Mkpuchi: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Mkpado: ACG, MAG, E-Muse
Teknụzụ Mmepụta: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Ịma Aka Imepụta: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Nchọpụta: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Mkpali: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Oge Ọrụ: Oct.2020~May.2021 in Taipei, Taiwan.
Usoro Ọrụ: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Ndị Otu: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee