Can You See the Music Njirimara Ike by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2022

Can You See the Music Njirimara Ike

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Can You See the Music Njirimara Ike

Ọrụ emepụtara maka Franz Liszt Chamber Orchestra bụ njirimara akara egwu na-akpali akpali nke na-achọ ịtụte ọdịdị anya nke ndị egwu egwu. Ndị okike ya ewepụtala asụsụ egwu ọzọ, nke enwere ike iji anya nke uche hụ egwu ọ bụla n'ime usoro ntuziaka akọwapụtara. Ihe njirimara na-enye ohere ka onye ọ bụla so n'òtù egwu ahụ wuo logo ahaziri onwe ya, nke metụtara mpempe akwụkwọ akụkọ kachasị amasị ha. Ọzọkwa, n'ihi ngwa imewe akara ngosi omenala, ọbụna ndị na-ege ntị nwere ike ịghọ akụkụ na-arụsi ọrụ ike nke usoro mmeghari ohuru nke njirimara.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Can You See the Music Njirimara Ike meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Can You See the Music Njirimara Ike ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Can You See the Music Njirimara Ike bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions