ZhenYue Ọrụ Bụ́ Isi: Akara Ahia na Njirimara Ọtụtụ by Guangzhou Cheung Ying Design Co. Ltd.

ZhenYue Ọrụ Bụ́ Isi: Akara Ahia na Njirimara Ọtụtụ by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

ZhenYue Ọrụ Bụ́ Isi: Akara Ahia na Njirimara Ọtụtụ

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ZhenYue Ọrụ Bụ́ Isi: Akara Ahia na Njirimara Ọtụtụ

Edemede Akwụkwọ: ZhenYue bụ akara ahia na njirimara ọtụtụ e mepụtara maka onye na-ere ihe oriri kpọrọ nkụ. Akara ahia a jikọtara ọdịdị nke ihe nzacha achara ọdịnala na ụkpụrụ a kpara akpa. A dọtụrụ mkpụrụedemede aha ahia ahụ jikọọ ha ọnụ, nke mere ka nhazi ya yie ihe oriri kpọrọ nkụ ka a chịkọtara n'ime ihe nzacha. A họpụtara agba oroma dịka agba ahia iji gosipụta ǹka ọdịnala na okpomọkụ. E ji usoro vector sepụta njirimara a ma tinye ya n'ibu ngwongwo ahịa, ebe e si ere ahịa, ụlọ ahịa dị n'ịntanetị, na mgbasa ozi. E ji foil ọla edo na nbipute skrin mee ihe n'ihe ndị e bipụtara.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

ZhenYue Ọrụ Bụ́ Isi: Akara Ahia na Njirimara Ọtụtụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na ZhenYue Ọrụ Bụ́ Isi: Akara Ahia na Njirimara Ọtụtụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. ZhenYue Ọrụ Bụ́ Isi: Akara Ahia na Njirimara Ọtụtụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Packaging, Visual Identity, Graphic Design
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Design Challenge: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Research: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspiration: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Project Duration: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Operation Flow: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu
Image Credits: Guangzhou Cheung Ying Design Co., Ltd..