Figura Ọrụ Bụ Isi: Ịrụpụta Akara Ahịa, Nhazi Ngwugwu nke Anja Zambelli Colak

Ihe emepụtara bụ Figura Ọrụ Bụ Isi: Ịrụpụta Akara Ahịa, Nhazi Ngwugwu nke Anja Zambelli Colak bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2022

Figura Ọrụ Bụ Isi: Ịrụpụta Akara Ahịa, Nhazi Ngwugwu

nke Anja Zambelli Colak

Onye Ahịa: Zambelli Brand Design

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #137540

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Figura Ọrụ Bụ Isi: Ịrụpụta Akara Ahịa, Nhazi Ngwugwu

Ederede Akwụkwọ: Figura bụ nhazi akara ahịa na ngwugwu maka ụdị nri na ihe ọṅụṅụ ndị dị iche iche site na Mediterranean, gụnyere achịcha fig, chọkọletị, na mmanụ oliv. Njirimara a ka ewuru gburugburu akara fig e mere ka ọ dịrị ka balloon ikuku, nke na-egosi njem na mgbọrọgwụ Mediterranean nke onye guzobere akara ahịa a. Agba ọla edo, purple, na akwụkwọ ndụ na-anọchi anya isi ihe eji eme ihe ndị a. Ụdị ihe e sere dị ka akwụkwọ fig, ebili mmiri, na akpịrịkpa azụ na-echetara mmadụ Mediterranean. A na-ebipụta akwụkwọ mkpado na ngwugwu akwụkwọ n'agba Pantone na akwụkwọ Fedrigoni, agbakwunyekwara ọla edo. Nhazi a na-eweta ngwaahịa ndị a n'ahịa Eshia.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Figura Ọrụ Bụ Isi: Ịrụpụta Akara Ahịa, Nhazi Ngwugwu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Figura Ọrụ Bụ Isi: Ịrụpụta Akara Ahịa, Nhazi Ngwugwu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Figura Ọrụ Bụ Isi: Ịrụpụta Akara Ahịa, Nhazi Ngwugwu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Nha & Mkpuchi: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Mkpado: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Teknụzụ Mmepụta: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Ịma Aka Imepụta: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Nchọpụta: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Mkpali: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Oge Ọrụ: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Usoro Ọrụ: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Ndị Otu: Anja Zambelli Colak