Jing Yin Li Nhazi Otutu Ahia by Sxdesign is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
BronzEserese· 2022
Jing Yin Li Nhazi Otutu Ahia
by Sxdesign
Client: Jing Yin Li
Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category
Verified Award Winner
Verify Award Status for #137545The Design
About Jing Yin Li Nhazi Otutu Ahia
Jing Yin Li bụ njirimara otutu ahia (brand identity) e chere maka ahia nhicha na nlekọta uwe na ahia ndị China. E ji ihe oyiyi geometrik dị mfe, dịka square na quarter circle, wuo akara ahia a (logo), ndị a haziri n'usoro ahịrị anọ. Ahịrị atọ n'ime ha na-ejikọta wee mepụta mkpụrụ akwụkwọ J, Y na L, bụ mkpụrụ mmalite nke aha ahia ahụ. Ahaziri ihe oyiyi ndị a n'usoro kwụ ọtọ na nke nkọwa nha nha iji gosipụta ntụkwasị obi na ike siri ike. Agba ahia a jikọtara n'etiti uhie na odo acha, nke na-ekwupụta ihe banyere ite ụrọ ọdịnala ndị China na oche osisi sandalwood na-acha uhie uhie. Akara ahia a na-apụta ìhè nke ọma ọbụlagodi na obere ogo dịka milimita 6 site na 12.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Jing Yin Li Nhazi Otutu Ahia meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Jing Yin Li Nhazi Otutu Ahia ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Jing Yin Li Nhazi Otutu Ahia na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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