Sxdesign Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa by Sxdesign

Sxdesign Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa by Sxdesign is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2022

Sxdesign Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa

by Sxdesign

Client: Sxdesign

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

45,910

Verified Award Winner

Verify Award Status for #137585

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sxdesign Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa

Sxdesign bụ njirimara akara ngwaahịa emere maka ụlọ ọrụ nhazi ihe dị na Beijing, China. Nkọwa ọ bụla nke akara ngosi na-agbaso oke 1:1.414, nke na-enye akara ahụ ọdịdị dị mkpirikpi ma dokwa anya. Obere ihe eserese dị n'akụkụ nsọ na-echetara akara nhota ma na-echebe akụkụ anọ nke akara ngosi ahụ. Nhazi ahụ na-eme ka akara ahụ hara nhata ma na-egosi nhota, ide akara na nkọwa asụsụ na echiche. Site na eserese mmegharị, akara ngosi ahụ nwekwara ike ito baa n'ụdị Chinese ọdịnala nke aha ụlọ ọrụ ahụ, na-ejikọ ọdịnala na nhazi nke oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Sxdesign Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Sxdesign Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Sxdesign Ọrụ Bụ Isi: Njirimara Akara Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimensions & Packaging: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tags: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Production Technology: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Design Challenge: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Research: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiration: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Project Duration: Fr. November 2021 to January 2022, Beijing, China.
Operation Flow: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patents: Sxdesign
Team Members: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Image Credits: Sxdesign