Amplifying Identity Primary Function: Nhazi Ime Ụlọ Ọfịs by DB and B Pte Ltd

Amplifying Identity Primary Function: Nhazi Ime Ụlọ Ọfịs by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2022

Amplifying Identity Primary Function: Nhazi Ime Ụlọ Ọfịs

by DB and B Pte Ltd

Client: DB&B Pte Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Amplifying Identity Primary Function: Nhazi Ime Ụlọ Ọfịs

Amplifying Identity bụ nhazi ime ụlọ ọfịs dị na Asia Square na Singapore. Ebe ọrụ a gbasaara n'elu ala atọ ma kpuchie mkpokọta oghere nke narị mita anọ na nari itoolu na atọ (9,300). A na-ekesa ebe nkwado mmekọrịta iri ise na nnukwu ọnụ ụlọ nzukọ ise n'elu ala ndị a iji kwado ọrụ mgbanwe na nke agwakọtara agwakọta. A na-etinye eserese gburugburu ebe obibi emere pụrụ iche na mpaghara ụzọ na oghere mgbidi iji gosipụta omenala ụlọ ọrụ, ụkpụrụ nduzi na akụkọ ihe mere eme. A na-eji kapeeti sitere na ihe na-adịgide adịgide, agba nwere ntakịrị volatile organic compound na ọkụ e kewara ekewa iji belata mmetụta gburugburu ebe obibi.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Amplifying Identity Primary Function: Nhazi Ime Ụlọ Ọfịs meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Amplifying Identity Primary Function: Nhazi Ime Ụlọ Ọfịs ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Amplifying Identity Primary Function: Nhazi Ime Ụlọ Ọfịs bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/