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Carbon Research Njirimara Ọrụ Bụ Isi: Njirimara Akara Ụlọ Ọrụ by Sxdesign

Carbon Research Njirimara Ọrụ Bụ Isi: Njirimara Akara Ụlọ Ọrụ by Sxdesign is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.


BronzEserese· 2022

Carbon Research Njirimara Ọrụ Bụ Isi: Njirimara Akara Ụlọ Ọrụ

by Sxdesign

Client: Carbon Research

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

Colors

The Design

About Carbon Research Njirimara Ọrụ Bụ Isi: Njirimara Akara Ụlọ Ọrụ

Ederede Akwụkwọ: Carbon Research bụ njirimara akara ụlọ ọrụ e mepụtara maka akwụkwọ akụkọ agụmakwụkwọ hiwere n'ime ọnọdụ nhazi carbon na-adịghị emebi ihe okike. Akara ahụ (logo) jikọtara oyiyi ụwa na nhazi atọm nke carbon iji gosipụta nchekwa gburugburu ebe obibi. Njikọ ahịrị na-ejikọta ogologo ala ụwa (latitudes) na ụzọ electron, na-egosi echiche mepere emepe na nkwukọrịta sara mbara. Nhazi nha anya na gburugburu ya na-egosipụta otu ìgwè ndị agụmakwụkwọ jikọtara ọnụ. E bipụtara akara ahụ jikọtara ọnụ n'elu mkpuchi akwụkwọ akụkọ na ihe ndị ọzọ e ji eme ihe, ma ọ na-adịgide na-agụta nke ọma ọbụlagodu na nha kachasị nta nke 20 milimita na 5 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Carbon Research Njirimara Ọrụ Bụ Isi: Njirimara Akara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Carbon Research Njirimara Ọrụ Bụ Isi: Njirimara Akara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Carbon Research Njirimara Ọrụ Bụ Isi: Njirimara Akara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging
The combine logo can be print on the minimal size at 20mm x 5mm.
Tags
graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology
It can be printed on magazine covers or other products.
Design Challenge
In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research
Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration
Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration
The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow
The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents
Sxdesign
Team Members
Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits
Sxdesign

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