Audemars Piguet Nhazi Ime Ụlọ Ngosi Ihe Mgbe Ochie by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
ỌlaedoIme Ụlọ· 2022
Audemars Piguet Nhazi Ime Ụlọ Ngosi Ihe Mgbe Ochie
Client: Audemars Piguets
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ime Ụlọ Category
Verified Award Winner
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About Audemars Piguet Nhazi Ime Ụlọ Ngosi Ihe Mgbe Ochie
Musee Atelier Audemars Piguet bụ nhazi ime ụlọ ngosi ihe mgbe ochie emere maka ụlọ ọrụ na-arụpụta elekere nke Switzerland. Ngosipụta ahụ gbara 1,100 square mita ma dị na Le Brassus, Switzerland, obodo nta ebe e hiwere ụlọ ọrụ ahụ. Ndị ọbịa na-agbaso ụzọ gbagọrọ agbagọ nke na-asọ asọ nwere nkọwa a haziri ahazi, ma isi nke ọ bụla nwere asụsụ nhazi nke ya. Ihe ọkpụkpụ, ihe na-akpaghari onwe ha na ihe arụnyere na-emegharị emegharị na-enye ngosipụta ahụ usoro ụda, nke e jikọtara n'anya na odida obodo gbara ya gburugburu. Ntụgharị ìhè na onyinyo na-agbanwe dịka oge nke ụbọchị na oge nke afọ si dị.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
Audemars Piguet Nhazi Ime Ụlọ Ngosi Ihe Mgbe Ochie meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Audemars Piguet Nhazi Ime Ụlọ Ngosi Ihe Mgbe Ochie ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Audemars Piguet Nhazi Ime Ụlọ Ngosi Ihe Mgbe Ochie na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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