Chongqing Ọrụ Bụ Isi: Akwụkwọ mmatụ, Akpa by Yueyang Mao

Chongqing Ọrụ Bụ Isi: Akwụkwọ mmatụ, Akpa by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Chongqing Ọrụ Bụ Isi: Akwụkwọ mmatụ, Akpa

by Yueyang Mao

Client: Yueyang Mao

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

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The Design

About Chongqing Ọrụ Bụ Isi: Akwụkwọ mmatụ, Akpa

Ederede Akwụkwọ: Chongqing bụ usoro akwụkwọ mmatụ gbasara obodo Chongqing dị na China. Nhazi a jikọtara ebe ama ama ama na ihe eji esi ofe hot pot. Hongya Cave, Chongqing Grand Theatre na Yangtze River Ropeway ka ejikọtara ya na ntọala hot pot. E gosipụtara panda ka ọ na-asa ahụ na hot pot, ejide ọsọsọ achara na anyụ ndụ, nke na-atụnye ụda dị mfe na ọchị na nhazi a. A na-emepụta akwụkwọ mmatụ ndị a site na ịkwado inkjet na mpempe akwụkwọ e ji ihe fụchie. Nhazi a bụ maka ọdụ ụgbọ elu na ọdụ ụgbọ oloko dị ọsọ, ebe ndị njem nwere ike ịchọta echiche gbasara ebe ha na-aga. Otu ụdị a nwekwara ike ibipụta ya na akpa akwụkwọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Chongqing Ọrụ Bụ Isi: Akwụkwọ mmatụ, Akpa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Chongqing Ọrụ Bụ Isi: Akwụkwọ mmatụ, Akpa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Chongqing Ọrụ Bụ Isi: Akwụkwọ mmatụ, Akpa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.