Bank of England Njirimara Anya nke Matteo Ruisi and Peter McCabe

Ihe emepụtara bụ Bank of England Njirimara Anya nke Matteo Ruisi and Peter McCabe bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2022

Bank of England Njirimara Anya

nke Matteo Ruisi and Peter McCabe

Onye Ahịa: Bank of England

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Bank of England Njirimara Anya

Imepụta nhazi maka ụlọ akụ etiti pụtara ịchọta ngụzozi n'etiti ozi teknịkalụ na nke dị nro, nsonaazụ ndị ọrụ na-edu, nzikọrịta ozi izugbe na-adọrọ mmasị, na usoro iwu dị iche iche. Nke a abụghị ihe dị mfe imezu ma ọ dabere n'usoro mmekọrịta dị nro n'ime ụlọ ọrụ. E mepụtala njirimara ọhụrụ a yana ndị ga-eji ya, na-edozi akụkụ niile nke nzikọrịta ozi ahụ. Ọ na-elekwasị anya n'iru ọtụtụ mmadụ site n'ụzọ dị mfe inweta, dị mkpa, ahaziri nke ọma, na nke pụrụ iche. Ejirila ụkpụrụ ndị a dị mkpa dịka ntụziaka nhazi maka akụrụngwa nlere anya niile.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Bank of England Njirimara Anya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Bank of England Njirimara Anya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Bank of England Njirimara Anya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Nha & Mkpuchi: Not applicable
Mkpado: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknụzụ Mmepụta: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Ịma Aka Imepụta: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Nchọpụta: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Mkpali: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Oge Ọrụ: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Usoro Ọrụ: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Ndị Otu: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Asụsụ Foto: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.