Gorgeous Frontier Highway Njirimara Ụlọ Ọrụ by Zhuang Li

Gorgeous Frontier Highway Njirimara Ụlọ Ọrụ by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Gorgeous Frontier Highway Njirimara Ụlọ Ọrụ

by Zhuang Li

Client: China National Highway G331

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

10,293

Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Njirimara Ụlọ Ọrụ

Gorgeous Frontier Highway bụ njirimara ụlọ ọrụ e mepụtara maka Okporo Ụzọ Mba China G331. Okporo ụzọ a na-agabiga n'ókèala ugwu China wee mepụta ogologo ụzọ nchebe ókèala na mpaghara Heilongjiang. E si na ọdịdị ala, ahịhịa na okporo ụzọ n'onwe ya wepụta ihe ndị e ji mee atụmatụ a. Semicircle na-anọchi anya ọdịdị ala, akwụkwọ osisi na-anọchi anya ahịhịa, ma ahịrị na-anọchi anya okporo ụzọ ahụ. E jikọtara ihe ndị a ọnụ iji jikọọ omenala eke na ụdị eserese ọgbara ọhụrụ. Njirimara a na-egosipụta oge anọ n'afọ nke ụzọ a yana omenala mpaghara ahụ na-emetụ n'obi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Gorgeous Frontier Highway Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Gorgeous Frontier Highway Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Gorgeous Frontier Highway Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release