Abstract Illustrations Ihe Nlere Nke Na-Adịghị Anya by Nargiza Usmanova

Abstract Illustrations Ihe Nlere Nke Na-Adịghị Anya by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Abstract Illustrations Ihe Nlere Nke Na-Adịghị Anya

by Nargiza Usmanova

Client: TELS Group

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Abstract Illustrations Ihe Nlere Nke Na-Adịghị Anya

Ihe mkpali iji mepụta ihe atụ pụrụ iche maka ngwa akara ngosi kwa afọ bụ ịchọ ogologo oge maka ụdị nkịtị pụrụ iche. Anyị mepụtara usoro nhazi 10 dị iche iche nwere ahịrị dị egwu na palettes dị iche. Isi ihe dị iche na oru ngo a bụ imepụta ihe atụ ama ama maka ngwaahịa nkwalite niile. E ji aka see ihe atụ niile na usoro gouache. Ngwakọta agba nwere agba n'ụdị ahịrị ahịrị pere mpe na-enyere ngwaahịa aka ịpụ iche n'ọtụtụ atụ asọmpi ndị ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Abstract Illustrations Ihe Nlere Nke Na-Adịghị Anya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Abstract Illustrations Ihe Nlere Nke Na-Adịghị Anya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Abstract Illustrations Ihe Nlere Nke Na-Adịghị Anya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova