87MM Ilsang Imewe Mkpụrụedemede by Sunghoon Kim

87MM Ilsang Imewe Mkpụrụedemede by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

87MM Ilsang Imewe Mkpụrụedemede

by Sunghoon Kim

Client: 87mm

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Ilsang Imewe Mkpụrụedemede

E mere nhazi mkpụrụedemede 87MM Ilsang site n'ịtụle ụkpụrụ kwa ụbọchị nke ụlọ ọrụ 87MM na-achụso. Mkpụrụedemede gbagọrọ agbagọ n'asụsụ Korean bụ mkpụrụedemede mbụ a nwalere na Korea. Site n'ịkọwa ọnụọgụgụ 8 na 7 dịka oke na akụkụ nke mkpụrụedemede ahụ, e mere nhazi mpaghara mkpụrụokwu ahụ dịka oghere 8:7, ma jiri oke a mezie nha mkpụrụokwu mechiri emechi n'etiti mkpụrụ ụda mgbochiume nke Hangeul (Mkpụrụedemede Korean). E jiri akụkụ ogo 8 na 7 dịka ihe mejupụtara ụdịdị dịka ukwu na njedebe iji mee ka njirimara edemede aka kwekọọ nke na-apụta mgbe a na-ede ihe n'akụkụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

87MM Ilsang Imewe Mkpụrụedemede meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na 87MM Ilsang Imewe Mkpụrụedemede ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ 87MM Ilsang Imewe Mkpụrụedemede maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimensions & Packaging: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Tags: 87MM, brand font, font, design, graphic, typography
Design Challenge: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Research: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiration: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Project Duration: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operation Flow: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Team Members: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Image Credits: Kim Sunghoon