Stadium SC Freiburg Usoro Ụzọ Ịchọta Ụzọ by Thomas Geissert

Stadium SC Freiburg Usoro Ụzọ Ịchọta Ụzọ by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Stadium SC Freiburg Usoro Ụzọ Ịchọta Ụzọ

by Thomas Geissert

Client: Teamgeissert

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Stadium SC Freiburg Usoro Ụzọ Ịchọta Ụzọ

Ebumnuche bụ ịmepụta usoro nwere njirimara ya na mmalite nke na-agabiga. Ihe owuwu nke ámá egwuregwu ọhụrụ nke SC Freiburg nwere ụdị orthogonal bụ isi na elu ụlọ orthogonal. A ghaghị ịkwado ụkpụrụ nduzi nke nhazi ihe owuwu, iji mepụta nhazi njirimara. Ya mere usoro nchọta ụzọ na nhazi ụzọ na-egosi onwe ya n'asụsụ doro anya nke ụdị. Ọ na-anabata ma na-agwa ndị ọbịa na Fans ugbua nọ n'èzí (adọba ụgbọala, busstop, tram), na-eduga ha n'ọnụ ụzọ na n'ámá egwuregwu site na njem njem na oche.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Stadium SC Freiburg Usoro Ụzọ Ịchọta Ụzọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Stadium SC Freiburg Usoro Ụzọ Ịchọta Ụzọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Stadium SC Freiburg Usoro Ụzọ Ịchọta Ụzọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT