GAAHK Inauguration Ceremony Ọrụ Bụ Isi: Nhazi Onyonyo Isi by Alex King

GAAHK Inauguration Ceremony Ọrụ Bụ Isi: Nhazi Onyonyo Isi by Alex King is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

GAAHK Inauguration Ceremony Ọrụ Bụ Isi: Nhazi Onyonyo Isi

by Alex King

Client: Alex King

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About GAAHK Inauguration Ceremony Ọrụ Bụ Isi: Nhazi Onyonyo Isi

Ederede Akwụkwọ: GAAHK Inauguration Ceremony bụ nhazi onyonyo isi e mepụtara maka emume nrịbama nke iri abụọ nke Graphic Arts Association of Hong Kong. Onyonyo a dabere na ngwakọta ink dijitalụ, nke a megharịrị ihe karịrị otu narị ugboro iji ruo n'ọkwa nhazi nha anya nke oghere na-adịghị anya na nke pụrụ ịhụ anya. Onyonyo ahụ na-egosi otu ọkachamara si agwakọta agba dị iche iche maka ọrụ ndepụta. Emeziri nhazi a ka o kwekọọ na ihe nlekota dijitalụ, akara ihe ngosi, akwụkwọ nkọwa, akwụkwọ ọkpụkpọ, ihe ncheta na ihe mkpuchi ihu. Mkpuchi akwụkwọ nkọwa ahụ ji ihe mkpuchi ultraviolet nke ebe ọ dị mkpa jiri ọla ọcha na ọla edo mee ihe, nke mere na e nwere ike iji aka metụ ihu ya aka.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

GAAHK Inauguration Ceremony Ọrụ Bụ Isi: Nhazi Onyonyo Isi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na GAAHK Inauguration Ceremony Ọrụ Bụ Isi: Nhazi Onyonyo Isi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. GAAHK Inauguration Ceremony Ọrụ Bụ Isi: Nhazi Onyonyo Isi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensions & Packaging: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tags: key visual, print production, visual art, digital design, graphic art
Production Technology: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Research: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Project Duration: The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Team Members: Designer: Alex King
Image Credits: Illustrator Alex King