Khedr El Attar Njirimara Ochichi Ụlọ Ahịa by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
IgweEserese· 2022
Khedr El Attar Njirimara Ochichi Ụlọ Ahịa
Client: Khedr el Attar
Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category
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The Design
About Khedr El Attar Njirimara Ochichi Ụlọ Ahịa
Khedr El Attar bụ njirimara ọchịchị ụlọ ahịa e mepụtara maka onye na-ere ngwaahịa organic na nke a na-edeghị eme na Cairo na 1945. Ọrụ a jikọtara atụmatụ ọchịchị ụlọ ahịa na usoro onyonyo nke na-egosipụta ọnọdụ ọhụrụ nke ụlọ ahịa ahụ. Njirimara ahụ na-edobe ọkwa Khedr El Attar dịka isi mmalite maka ngwaahịa organic na nke a na-edeghị eme. Usoro onyonyo ahụ na-ahazi azụmahịa ahụ n'ime otu ụdị ndị bụ isi atọ: ọgwụ organic, ịma mma nke a na-edeghị eme, na ngwaahịa nri. Nhazi mkpuchi na ntụziaka ọchịchị ụlọ ahịa mezuru usoro ahụ, jikọtara ọdịnala ochie nke azụmahịa a na ngosipụta nke oge a.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Khedr El Attar Njirimara Ochichi Ụlọ Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Khedr El Attar Njirimara Ochichi Ụlọ Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Khedr El Attar Njirimara Ochichi Ụlọ Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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