Primary Residence Ọkwa Isi: Njirimara Ụlọ Ọrụ by Tianzhen Huang

Primary Residence Ọkwa Isi: Njirimara Ụlọ Ọrụ by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2022

Primary Residence Ọkwa Isi: Njirimara Ụlọ Ọrụ

by Tianzhen Huang

Client: Evleen

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Ọkwa Isi: Njirimara Ụlọ Ọrụ

Ederede Akwụkwọ: Primary Residence bụ usoro njirimara anya maka otu ụlọ ọrụ na-arụ ọrụ n'ọtụtụ ngalaba. Ọrụ a malitere dịka nyocha ederede na-ejikọ ụdị mmegharị Bauhaus na ụdị nrụpụta ụlọ nkịtị. Akara ahụ (logo) dabere na mkpụrụedemede Chinese bụ Ju, nke pụtara ohere ibi ndụ, ma na-ebu ahịrị atọ nke agba ndị bụ isi: uhie, edo-edo na anụnụ. Aha Primary Residence na-ezo aka ma na agba ndị a ma na nkọwa ụlọ n'oge nkewapụ. A na-etinye njirimara a na broshua, kaadị azụmahịa, na ngwa akwụkwọ edere agwa nke e biputara na akwụkwọ nwere ọdịdị ọkụkụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Primary Residence Ọkwa Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Primary Residence Ọkwa Isi: Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Primary Residence Ọkwa Isi: Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang