Conlia Home Image Store Ọrụ Bụ Isi: Ọgbọ Ime Ụlọ Ahịa by Zehua Zheng

Conlia Home Image Store Ọrụ Bụ Isi: Ọgbọ Ime Ụlọ Ahịa by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2022

Conlia Home Image Store Ọrụ Bụ Isi: Ọgbọ Ime Ụlọ Ahịa

by Zehua Zheng

Client: Conlia Home

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Ọrụ Bụ Isi: Ọgbọ Ime Ụlọ Ahịa

Ederede Akwụkwọ: Ụlọ Ahịa Onyonyo Ụlọ Conlia bụ ihe ime ụlọ ahịa emere maka otu ụdị mmiwe ihe ndozi ụlọ dị na Jiangmen, China. Nhazi a na-esite n'usoro ọwụwa ụlọ ochie ndị China na ndụ ezinụlọ ọdịda anyanwụ. Osisi na igwe na-adịghị agba nchara na-egosipụta ihe ndabere na okpokoro windo. Mpempe polypropylene, ịkpa rattan na akwa dị nro na-agbakwunye ọdịdị okike. Nhazi ọkara-mepere emepe nke nha anya na-ejikọ ime na èzí. E jikọtara mpaghara ọrụ ndị dị iche iche kama ikewa ha kpamkpam, nke na-emepụta oghere e nwere ọtọ ọtọ. Ngosipụta ọnụ ihe ngosi metụtara isiokwu na-egosi nhazi ọnụ ụlọ dị iche iche ma na-akwado ahụmịhe ịzụ ahịa dị jụụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Conlia Home Image Store Ọrụ Bụ Isi: Ọgbọ Ime Ụlọ Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Conlia Home Image Store Ọrụ Bụ Isi: Ọgbọ Ime Ụlọ Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Conlia Home Image Store Ọrụ Bụ Isi: Ọgbọ Ime Ụlọ Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN