Half Production Njirimara Ika by Chin Hock Cong

Half Production Njirimara Ika by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

Half Production Njirimara Ika

by Chin Hock Cong

Client: Creator Design Studio

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Half Production Njirimara Ika

Half Production bụ ụlọ ọrụ ịse foto na ihe onyonyo. Nhazi n'etiti ọkụ na onyinyo bụ ihe ha na-achọ mgbe niile. Ka ọ dịgodị, nke a na-adabakwa na nkà ihe ọmụma nke ndụ ha. Ịghọta nguzozi n'etiti ọkara na zuru oke dị ka ịdị umeala n'obi na idobe mmụta, nguzozi n'etiti ọrụ na imepụta ihe. A na-akpali logo ahụ site na omume nke ịwụsa mmiri. Mgbe iko jupụtara, ọ dịghị ohere maka imeziwanye. Omume ịwụsa mmiri dị ka ihe anyị na-achụ. Dị umeala n'obi ma nọgide na-amụ ihe.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Half Production Njirimara Ika meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Half Production Njirimara Ika ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Half Production Njirimara Ika na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021