Designthinkers Ngwa Nnọkọ by Liying Wang

Designthinkers Ngwa Nnọkọ by Liying Wang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Designthinkers Ngwa Nnọkọ

by Liying Wang

Client: Academy of Art University

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Designthinkers Ngwa Nnọkọ

Ebumnuche bụ ịmepụta ngwa nnọkọ mara mma nke dabara na isiokwu kwa afọ. Ụwa imewe na-adịkarị ka ụzọ mgbagwoju anya, ebe ndị imewe na-agagharị n'ụzọ dị mgbagwoju anya, na-ezute ụzọ njehie, njedebe a na-atụghị anya ya, na ebe ndị a na-amabeghị. Liying Wang na-agbalị iji ụzọ mgbagwoju anya dịka ihe nnọchianya nke ihe mgbagwoju anya dị na njem imewe. Site n'ụzọ a, a na-atụ anya usoro imewe na okike dị mgbagwoju anya, na-achọ ịkpali mmetụta ndị yiri ya n'obi ndị na-ekiri ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Designthinkers Ngwa Nnọkọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Designthinkers Ngwa Nnọkọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Designthinkers Ngwa Nnọkọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang