Second Hand Life Ọrụ Bụ Isi: Ntụziaka Poster by Yilin Wang

Second Hand Life Ọrụ Bụ Isi: Ntụziaka Poster by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Second Hand Life Ọrụ Bụ Isi: Ntụziaka Poster

by Yilin Wang

Client: Zhejiang Sci-Tech University

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Second Hand Life Ọrụ Bụ Isi: Ntụziaka Poster

Ederede Akwụkwọ: Second Hand Life bụ ntụziaka poster gbasara ụzọ ndị mmadụ si anata ozi nkeje nkeje. Ntụziaka a nwere poster A3 iri abụọ, edozi ha ka ha wụpụta otu onyonyo bụ isi, ma jikọtara ya na akwụkwọ e kekọtara ma kegidere. A na-atụgharị asụsụ ka ọ bụrụ eserese site na koodu abụọ (binary code), ebe akara ọtụtụ na efu na-anọchikwa eziokwu na ụgha n'ihe omume mkpebi. Njikọ a na-egosipụta otu mkpebi ikpe si adịrị dịka ozi a nabatara si dị. Poster ndị a na akwụkwọ ahụ na-arịọ ka a lebasie nsogbu ọha mmadụ anya nke ọma, n'ihi na echiche nkeje nkeje banyere ozi nwere ike were ọnọdụ echiche zuru ezu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Second Hand Life Ọrụ Bụ Isi: Ntụziaka Poster meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Second Hand Life Ọrụ Bụ Isi: Ntụziaka Poster ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Second Hand Life Ọrụ Bụ Isi: Ntụziaka Poster na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.