Anlan Branding Njirimara Ọrụ Isi: Njirimara Akara Ahịa nke Haiwen Yang

Ihe emepụtara bụ Anlan Branding Njirimara Ọrụ Isi: Njirimara Akara Ahịa nke Haiwen Yang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2023

Anlan Branding Njirimara Ọrụ Isi: Njirimara Akara Ahịa

nke Haiwen Yang

Onye Ahịa: Anlan

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #141858

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Anlan Branding Njirimara Ọrụ Isi: Njirimara Akara Ahịa

Ederede Akwụkwọ: Anlan Branding bụ njirimara akara ahịa e mepụtara maka akara ahịa ngwaọrụ mma. E chepụtara njirimara a ka ọ na-apụta ìhè n'usoro ojiji dị iche iche. Ụdị mkpụrụedemede ahụ nwere nkuku dị nro na-agbagharịrị, ebe ọ bụ na ụdị mkpụrụedemede niile na-adịgide mfe na ọcha. Ụdị okooko osisi si na mkpụrụedemede A na-egosi echiche ịma mma, ebe ịkpa aka ọma nke a kpaworo na mkpụrụedemede A na-ejikọ teknụzụ na ịma mma ọnụ. A na-eji odo odo dịka isi agba akara ahịa a. A na-etinye njirimara a n'usoro akwụkwọ ọrụ na ngwugwu, ebe ntuziaka na-akwado ojiji kwụsiri ike.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Anlan Branding Njirimara Ọrụ Isi: Njirimara Akara Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Anlan Branding Njirimara Ọrụ Isi: Njirimara Akara Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Anlan Branding Njirimara Ọrụ Isi: Njirimara Akara Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Nha & Mkpuchi: The coordinated images were applied to all physical stationery system and package system.
Mkpado: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Teknụzụ Mmepụta: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Ịma Aka Imepụta: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Nchọpụta: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Mkpali: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Oge Ọrụ: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Usoro Ọrụ: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patentị: Shenzhen Baselab Technology Ltd.
Ndị Otu: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Asụsụ Foto: Shenzhen Baselab Technology Ltd.