In Chali Ọrụ Bụ Isi: Ngosipụta Metụtara Aka Nke Onye Sonyere N'ime Ya by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Mmemme na Ihe Omume Competition Category.
IgweMmemme· 2023
In Chali Ọrụ Bụ Isi: Ngosipụta Metụtara Aka Nke Onye Sonyere N'ime Ya
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Ihe Nrite A' Design Award nke Igwe Winner in Mmemme Category
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About In Chali Ọrụ Bụ Isi: Ngosipụta Metụtara Aka Nke Onye Sonyere N'ime Ya
Ederede Akwụkwọ: In Chali bụ ngosipụta metụtara aka nke onye sonyere n'ime ya, e mepụtara maka akara ahịa ihe ọṅụṅụ tii bụ Chali. Ngosipụta a na-eji tii dị ka isiokwu ya, wee gosipụta ugwu, osimiri, osisi na akwụkwọ tii ndị dị na China site na igbe ihe nkiri dijitalụ na ihe nrụnye na-aghọta aka. Ndị ọbịa na-ejegharị n'ime ohere ahụ ma nwee ahụmịhe ala ahụ n'ụzọ jupụtara ha gburugburu. Usoro isi ụtọ na-ewepụta isi ụtọ tii, nke mere na a na-amata ngosipụta a site n'anya, ntị na imi. Nhazi a na-ejikọta omenala tii, nka anya na echiche akara ahịa n'otu njem na-agaghị akwụsị akwụsị.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
In Chali Ọrụ Bụ Isi: Ngosipụta Metụtara Aka Nke Onye Sonyere N'ime Ya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na In Chali Ọrụ Bụ Isi: Ngosipụta Metụtara Aka Nke Onye Sonyere N'ime Ya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ In Chali Ọrụ Bụ Isi: Ngosipụta Metụtara Aka Nke Onye Sonyere N'ime Ya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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