Ihe emepụtara bụ Pakka Coffee Shop Njirimara Ụlọ Ọrụ nke Sersen Shenzhen Brand Consulting bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2023

Pakka Coffee Shop Njirimara Ụlọ Ọrụ

nke Sersen Shenzhen Brand Consulting

Onye Ahịa: Pakka Coffee Shop

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #142456

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Pakka Coffee Shop Njirimara Ụlọ Ọrụ

Pakka Coffee Shop bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ahịa kọfị dị na Shantou, China. Nhazi a jikọtara mkpịsị aka e ji aka dee ya na usoro agba dị iche iche nke bluu na oranji na-emegiderịta onwe ha. Mkpịsị aka nkịtị a ewepụtara site n'echiche graffiti na nka okporo ámá, ebe ijikọ agba abụọ a na-egosipụta ụdị retro nke America. Usoro ihuenyo dị mfe na-eme ka onyinyo brand na-adị n'otu na dịkwa mfe ịmata n'ọtụtụ ụdị mgbasa ozi dị iche iche. Ebumnobi njirimara a bụ ijikọ omenala kọfị na ndụ kwa ụbọchị, na ịdọta ndị ahịa na-eto eto bụ ndị nwere mmasị n'ejiji na omenala okporo ámá.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Pakka Coffee Shop Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pakka Coffee Shop Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pakka Coffee Shop Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Mkpado: LOGO, Brand Image, Coffee culture, Street culture, American style
Ịma Aka Imepụta: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Nchọpụta: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Mkpali: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Oge Ọrụ: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Usoro Ọrụ: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Gụọ Akụkọ Mgbasa Ozi

Nkwado