The Zlin Region Ojiji Bụ́ Isi: Njirimara Ụmara by Radoslav Dostal is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
BronzEserese· 2023
The Zlin Region Ojiji Bụ́ Isi: Njirimara Ụmara
Client: Zlín Region
Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category
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The Design
About The Zlin Region Ojiji Bụ́ Isi: Njirimara Ụmara
Ederede Akwụkwọ: Mpaghara Zlin bụ njirimara na njirimara a na-ahụ anya nke e mepụtara maka otu mpaghara dị na Czech Republic. Njirimara a dabere na ihu anọ, ma nkuku anọ ahụ na-anọchite anya mpaghara anọ ndị mekọrọ ihe n'akụkọ ihe mere eme nke mpaghara ahụ. Ihu anọ ahụ na-agbaji ihe eserese ahụ na-egosikwa ebe mgbanwe na-eme, ka ụdị ihe na mkpụrụedemede na-agbaji gafee ọnụ ọnụ ya. Agba ndị e ji rụọ ọrụ bụ oji, ọcha, odo gbara ọchịchịrị na odo dị mfe, ebe odo na-anọchite anya agba ọdịnala nke Zlin. Njirimara a na-egosipụta mmụọ okike na mmụọ ọchụnta ego nke mpaghara ahụ na ndị bi na ya.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
The Zlin Region Ojiji Bụ́ Isi: Njirimara Ụmara meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na The Zlin Region Ojiji Bụ́ Isi: Njirimara Ụmara ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. The Zlin Region Ojiji Bụ́ Isi: Njirimara Ụmara na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Dimensions & Packaging
- Digital
- Tags
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Production Technology
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Design Challenge
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Research
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Inspiration
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Project Duration
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Operation Flow
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Team Members
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Image Credits
- Photographer Julius Filip
Film maker Radim Vanous
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