Scaling Inc Njirimara Ụlọ Ọrụ nke Yanming Chen

Ihe emepụtara bụ Scaling Inc Njirimara Ụlọ Ọrụ nke Yanming Chen bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2023

Scaling Inc Njirimara Ụlọ Ọrụ

nke Yanming Chen

Onye Ahịa: Scaling Inc

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

13,030

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #143781

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Scaling Inc Njirimara Ụlọ Ọrụ

Scaling Inc bụ njirimara ụlọ ọrụ ahaziri maka ụlọ ọrụ mgbasa ozi. Akara ahụ bụ otu matrix lattice nke sitere na ụdị hexagon ise. Hexagon dị n'etiti na-anọchite anya ụlọ ọrụ ahụ, a na-emesikwa ya ike n'ime lattice ahụ. Hexagon ndị ahụ na-adịghị kwesi ekwesi na-eme ka akara ahụ dịrị ka igwe ngwaike na aṅụ. A na-etinye njirimara a n'akwụkwọ ederede, poster, ihe mgbochi mgbidi (wallpaper), na akpa maka mgbasa ozi dị n'ịntanetị na nke na-adịghị n'ịntanetị. A họpụtara agba ndị na-egbukepụtaghị mmụọ na ụkpụrụ geometric dị mfe mgbe emechara mkparịta ụka otu ndị ọzọ (focus group) na nnyocha buru ibu. Nhazi a na-egosipụta arụmọrụ zuru oke, mmegharị dabere n'ọnọdụ, na uto.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Scaling Inc Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Scaling Inc Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Scaling Inc Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Nha & Mkpuchi: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Mkpado: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Teknụzụ Mmepụta: Photoshop, Illustration, and Digital Design
Ịma Aka Imepụta: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Nchọpụta: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Mkpali: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Oge Ọrụ: The project starts on June 1st, 2022, in the United States of America
Usoro Ọrụ: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Asụsụ Foto: Yanming Chen