Low-Carbon Life Ọrụ Bụ isi: Ngwa Ekwentị Mkpanaka by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwaahịa Na-adịgide, Ọrụ na Nhazi Akwụkwọ Ndụ Competition Category.
BronzNgwaahịa Na-adịgide· 2023
Low-Carbon Life Ọrụ Bụ isi: Ngwa Ekwentị Mkpanaka
Client: China Construction Bank Corporation
Ihe Nrite A' Design Award nke Bronz Winner in Ngwaahịa Na-adịgide Category
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The Design
About Low-Carbon Life Ọrụ Bụ isi: Ngwa Ekwentị Mkpanaka
Ederede Akwụkwọ: Low-Carbon Life bụ ngwa ekwentị mkpanaka e mepụtara iji kọwaa ndụ nwere obere carbon site na ngosi 3D nke mmekọrịta. Ngwa a na-eji eziokwu a na-emepụta iji gosi obodo mmetọ metụtara. Ndị ọrụ na-ejikọta kaadị njem ha n'ezie ma na-enweta ike ndụ akwụkwọ ndụ site n'ịhọrọ ụzọ njem na-emerụghị ihu igwe na isonye n'ọrụ mbelata mmefu ụbọchị ọ bụla. E si na ya jiri ike ndụ akwụkwọ ndụ akụ osisi anya nke na-akwalite ihe onyonyo ahụ, ọ nwekwara ike ịgbanwe ya maka onyinye. Chaatị data doro anya na-egosipụta nsonaazụ ndị ahụ. Ebumnobi ya bụ ịkọwa elu carbon na nnọpụ iche nke carbon n'ụzọ dị mfe na nghọta ozugbo.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Low-Carbon Life Ọrụ Bụ isi: Ngwa Ekwentị Mkpanaka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Low-Carbon Life Ọrụ Bụ isi: Ngwa Ekwentị Mkpanaka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Low-Carbon Life Ọrụ Bụ isi: Ngwa Ekwentị Mkpanaka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
- Dimensions & Packaging
- This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
- Tags
- Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
- Production Technology
- 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place. - Design Challenge
- How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
- Research
- The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
- Inspiration
- 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp - Project Duration
- PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
- Operation Flow
- 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts. - Team Members
- Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu
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