Super Ego Nka Dijitalụ by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese Kọmputa, Ịkpụ Ihe 3D, Nhazi Elu na Nkwupụta Competition Category.

ỌlaọchaEserese Kọmputa· 2023

Super Ego Nka Dijitalụ

by Kutuko Studio

Client: Kutuko Studio SL

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Kọmputa Category

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The Design

About Super Ego Nka Dijitalụ

Super Ego, ọrụ nka nke na-emebi omenala ndị ahịa na mmetụta mgbasa ozi ọha na eze na ndị mmadụ. Ihe oru ngo a bu n’obi katọọ nri ndị mmadụ na-eri site na mmasị na ndị na-eso ụzọ na nyiwe mgbasa ozi mmekọrịta dịka Instagram. Ọ chọrọ imepụta ihe atụ nke ndị dike ọhụrụ nke ọha, bụ ndị ndụ ha gbanyere mkpọrọgwụ n'inweta mmasị na ndị na-eso ụzọ. Ihe oru ngo a lekwasịrị anya na Instagram, ebe onyonyo ọ bụla etinyere na ntanetị na-egosipụta dị ka ihe ngosi iji dọta uche ndị ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Super Ego Nka Dijitalụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Super Ego Nka Dijitalụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Super Ego Nka Dijitalụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain