Spectrum Ihe Osise by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Spectrum Ihe Osise

by Arata Yokoyama

Client: Arata Yokoyama

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Spectrum Ihe Osise

Spectrum bụ ihe osise dijitalụ nke gosipụtara ejiji okporo ámá nke Japan n'ụdị anime Japan. Ọrụ a na-ezere foto-eziokwu ma na-eji agba na-egbukepụ egbukepụ n'ụzọ dị larịị, nke ka na-egosipụta dị ka ihe nkiri sara ọha n'anya. Ndabere ya na-anọchite anya ọkụ neon nke Tokyo, ebe e mere ka ụdịdị dị mfe nke ukwuu iji nweta mmetụta dị nkọ, dị larịị ma na-enwu enwu. E jikọtara ihe ndị dị n'imepe eserese ọdịbendị Ọdịda Anyanwụ na eserese ndị agwa Japan. E ji Adobe Photoshop CC sepụta Spectrum. Ebumnobi ya bụ ime ka ụdị ya doo ndị na-ege ntị anya nke ọma ma ha nọ n'ime Japan ma ọ bụ na mba ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Spectrum Ihe Osise meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Spectrum Ihe Osise ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Spectrum Ihe Osise na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensions & Packaging: 8000 x 5678 pixel, 400dpi, RGB
Tags: street fashion, anime, character design, japanese illustration, vivid color
Production Technology: Drawing with Adobe Photoshop CC
Design Challenge: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Research: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiration: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Project Duration: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Operation Flow: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Image Credits: #1: Illustrator NaBaBa, Private Work, 2020.