Onogreen Ọrụ Bụ Isi: Ihe Mmịcha Ụlọ Mposi by Alfredo Laria is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwá Ụlọ Ịsa Ahụ na Ngwá Ịsa Ahụ Competition Category.
IgweNgwá Ịsa Ahụ· 2023
Onogreen Ọrụ Bụ Isi: Ihe Mmịcha Ụlọ Mposi
Client: Onogreen
Ihe Nrite A' Design Award nke Igwe Winner in Ngwá Ịsa Ahụ Category
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The Design
About Onogreen Ọrụ Bụ Isi: Ihe Mmịcha Ụlọ Mposi
Ederede Akwụkwọ: Onogreen bụ ihe mmịcha ụlọ mposi e chere atụ ka o zoo n'ime usoro ịkwọsa mmiri. Aka ntụgharị nke ndagide na-eme ka enwee ike izo ihe mmịcha ahụ ebe a na-adịghị ahụ ya anya, nke na-echekwa oghere ma na-eme ka ọ dịrị anya site n'aka ụmụaka na anụ ụlọ. Otu ihe nchebe na-echebe aka onye ọrụ ma na-arụ ọrụ dịka mkpuchi mgbe e ziri ihe mmịcha ahụ ezo. Ajị nke ihe mmịcha ahụ dị ole na ole karịa otu ọ na-adị na mbụ, ebe a na-ahazikwa ha n'ọsọ ọsọ karịa, nke na-eme ka mmiri ghara ịrapara n'ime ma gbochie ịda mmiri site na ha. E nwere ike ịgbanwe ajị ndị ahụ n'agbanyeghị ịgbanwe ihe mmịcha ahụ dum. E ji ihe ndị a pụrụ imegharị arụọ ya, jiri ntọala eriri carbon (carbon fibre) na ajị TPR mee ihe.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Onogreen Ọrụ Bụ Isi: Ihe Mmịcha Ụlọ Mposi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Onogreen Ọrụ Bụ Isi: Ihe Mmịcha Ụlọ Mposi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Onogreen Ọrụ Bụ Isi: Ihe Mmịcha Ụlọ Mposi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Its discreet design with telescopic handle allows the Onogreen brush to go completely unnoticed by keeping it into the flush system. Unique in the market, this innovation creates cleaner, safer bathrooms by eliminating germs, bad smells and by keeping the brush out of the reach of children and pets. In addition, its integrated design keeps the brush out of sight and frees up space, making the bathroom seem bigger and more spacious.
- Dimensions & Packaging
- 300/390 mm high / 80mm diameter
- Tags
- Bathroom hygiene, toilet brush, sustainable, Onogreen, Invisible
- Production Technology
- The Onogreen brush is manufactured in high quality recyclable materials with ABS chromed, golden and white gloss finishes. It has a carbon fibre structure with TPR bristles. It has fewer, more separated bristles than traditional brushes, thus preventing water becoming trapped, and so avoids dripping: it only needs a gentle shake before use to achieve this.
- Design Challenge
- The main challenge was to design an environmentally friendly toilet brush that would stay completely out of sight, but could be compatible with most toilets, solve germ-proliferation and bad-odour issues, not drip, and would make people want to talk about it. The humble toilet brush is often considered an embarrassing topic. I wanted to design an original toilet brush that people would have no qualms about recommending to others, if not with pride, at least without blushing.
- Research
- A market survey was carried out. The findings confirmed our target audience and revealed suspected misgivings about the decision to purchase an integrated toilet brush, including possible issues such as dripping, return of organic matter back to the tank or installation. We focused on designing a toilet brush according to this feedback from a sustainable point of view, and on presenting an original product that people can talk about without feeling it is an uncomfortable topic.
- Inspiration
- The health risks of toilet brushes became clear during Covid. Bad bathroom smells were produced by germs proliferating on brush and holder. It was also apparent that most people tried to keep their toilet brushes hidden from sight. The Onogreen brush prevents the spread of germs and virus and avoids unwanted contagion in homes, hospitals, nursing homes, public toilets, restaurants and offices. By staying out of sight, the brush also inspires greater confidence in bathroom hygiene.
- Project Duration
- This project started in January 2020 during the COVID pandemic in Cangas de Onis, Asturias, Spain. It took 18 months and it will be on the market from December 2022
- Operation Flow
- The Onogreen brush allows the WC to be cleaned easily and without mess. Its shield protects your hand and acts as a lid when concealed in the flush system. Strong and robust, it withstands energetic action when needed. Compatible with disinfecting toilet tablets, it keeps them in the cistern until fully dissolved, thus avoiding blocking the flush mechanism. After the wear and tear of use, the bristles can be replaced, without having to replace the whole brush.
- Patents
- Patent pending
- Image Credits
- Image#1: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#2: Photographer:Worldproof Iberia,Illustrator: Alfredo Laria, Onogreen, 2022
Image#3: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Image#4:Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
image#5: Photographer:Worldproof Iberia, Illustrator: Alfredo Laria, Onogreen, 2022
Video credits: Creator Alfredo Laria
All the pictures Copyright: Onogreen / Worldproof Iberia,s.l.
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