Purity Ring Nhazi Ime Ụlọ Ahịa Mgbere by Guang Zhang

Purity Ring Nhazi Ime Ụlọ Ahịa Mgbere by Guang Zhang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2023

Purity Ring Nhazi Ime Ụlọ Ahịa Mgbere

by Guang Zhang

Client: XingShangZhiLi

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

13,647
Verified Award Winner
Verify Award Status for #146649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Purity Ring Nhazi Ime Ụlọ Ahịa Mgbere

Purity Ring bụ nhazi ime ụlọ ahịa mgbere emechara na Shenzhen. Ihu enyo buru ibu na-eme ka akwụkwọ ifuru ígwè ndị dị n'ime meghee chee ihu n'ụlọ ahịa ukwu ahụ dịka ebe egwuregwu. E ji ígwè na-adịghị agba nchara mee akwụkwọ ifuru ndị ahụ, nke e jikọtara na ntọala ígwè akụkụ dị n'ime. Ákwà mgbochi na-acha ọcha na elu ala akpọchiri akpọchi dị n'azụ ya na-enye ebe nkwurịta okwu ọdịdị mepere emepe. E jikọtara ebe nchere na ebe ịkwụ ụgwọ site n'akụkụ gbagọrọ agbagọ. E debere ime ụlọ nnwale uwe na steepụ ndị dị na njedebe nke oghere ahụ, ma ebe nnọdụ ala nwere ọdịdị nke elu ikpo yiri mkpụrụedemede T.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Purity Ring Nhazi Ime Ụlọ Ahịa Mgbere meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Purity Ring Nhazi Ime Ụlọ Ahịa Mgbere ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Purity Ring Nhazi Ime Ụlọ Ahịa Mgbere bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimensions & Packaging: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Tags: interior,deconstructionism，commercial space
Production Technology: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Design Challenge: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Research: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiration: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Project Duration: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Operation Flow: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Image Credits: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun