Jamtland Visualization Nke Mkpọsa by Tom Linden and Vita Li

Jamtland Visualization Nke Mkpọsa by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Eserese Kọmputa, Ịkpụ Ihe 3D, Nhazi Elu na Nkwupụta Competition Category.

ỌlaedoEserese Kọmputa· 2023

Jamtland Visualization Nke Mkpọsa

by Tom Linden and Vita Li

Client: Visuals By Nor

Ihe Nrite A' Design Award nke Ọlaedo Winner in Eserese Kọmputa Category

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Colors

The Design

About Jamtland Visualization Nke Mkpọsa

Onye ahịa ahụ chọrọ igosi njikọ nke ika ha na gburugburu eke Jamtland, Sweden. Agencylọ ọrụ ahụ jiri ihe nlere anya 3D mepụtagharị ụdị osisi na biomes sitere na mpaghara ahụ. Ha mere nyocha dị ukwuu na nchịkọta ntụaka iji hụ na nkọwapụta nke osisi ndị ahụ ziri ezi ma webata agba ika ndị ahịa ka ọ bụrụ ebe ndabere. Onyonyo nke si na ya pụta gosipụtara n'ụzọ dị irè onye ahịa na-elekwasị anya na okike, omume na-adịgide adịgide na njikọ chiri anya ha na okike, na-ekwe ka onye na-ekiri ya jikọta ahịrị ngwaahịa ahụ na njirimara ndị a dị mma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Jamtland Visualization Nke Mkpọsa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Jamtland Visualization Nke Mkpọsa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jamtland Visualization Nke Mkpọsa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li