Absolut Lab Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Nwa Oge by Moneys Studio

Absolut Lab Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Nwa Oge by Moneys Studio is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2023

Absolut Lab Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Nwa Oge

by Moneys Studio

Client: Moneys Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Absolut Lab Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Nwa Oge

Ederede Akwụkwọ: Absolut Lab bụ ụlọ ahịa nwa oge na oghere ngosipụta dị na Shanghai, China. E ji ngwaahịa mejupụtara achọpụta ime ụlọ ahụ, nke na-enye ohere ka a tọgbọ ya, gbanwee ya, ma jiri ya mee ihe ọzọ. Echiche nhazi ahụ sitere na Mobius Strip. Ọnụ ụzọ na-egosipụta ụzọ gbagọrọ agbagọ nke e ji mbadamba polycarbonate na ihe ndị dị ka enyo mee, na-akpụzi ụzọ mmgba na-agagharị nke na-erughị agharị. Ubere enyo dị n'elu ụlọ na-ebelata mmetụta nke oghere warara. Akwụkwọ kraft nke enwere ike ịgbanwe ọzọ, ígwè agịga na mbadamba polycarbonate bụ ihe eji rụọ ọrụ ndị bụ isi. Emere achọpụta niile ka a kwadoo ha tupu obibi, e wugharịkwa ha n'ebe ahụ n'oge awa iri isii (60).

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Absolut Lab Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Nwa Oge meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Absolut Lab Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Nwa Oge ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Absolut Lab Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa Nwa Oge na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensions & Packaging: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tags: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Production Technology: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Design Challenge: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Research: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiration: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Project Duration: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operation Flow: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Team Members: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Image Credits: YKS