Pattern Play Ihe Egwuregwu, Kalenda by Topys - Huimeng Li

Pattern Play Ihe Egwuregwu, Kalenda by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Pattern Play Ihe Egwuregwu, Kalenda

by Topys - Huimeng Li

Client: Topys

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Pattern Play Ihe Egwuregwu, Kalenda

Pattern Play bụ ọtụtụ ihe egwuregwu na kalenda emebere iji webata agba n'ime ndụ kwa ụbọchị. Ihe egwuregwu ndị a nwere ihe osise 54 pụrụ iche n'ọnọdụ ụdị ndị a na-ejikarị eme ihe. Kaadị ndị eze na eze nwanyị si n'echiche kaleidoscope pụta, ebe kaadị ọnụọgụgụ na-egosi ụdịdị na ihe osise na-adịghị kwụ ọtọ n'usoro. A na-ebipụta kaadị ndị a n'elu akwụkwọ 310 gsm nke mmiri na-adịghị agafe agafe nke nwere isi ojii n'ime ya, nwee njedebe na-egbuke egbuke (matte) yana akụkụ ndị gbara ogo ogo (rounded corners). Kalenda a na-eme ka mkpụrụ ihe osise iri na abụọ n'ime ha buo ibu karịa n'elu akwụkwọ pụrụ iche nke 250 gsm nwere ahịrị dọwapụ, nke mere na mpempe akwụkwọ ọ bụla nwere ike ijiri onwe ya ka poster. Nzube nka a bụ ịgbakwunye mmasị na obi ụtọ n'ụbọchị nkịtị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Pattern Play Ihe Egwuregwu, Kalenda meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pattern Play Ihe Egwuregwu, Kalenda ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pattern Play Ihe Egwuregwu, Kalenda na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Dimensions & Packaging: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Tags: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Production Technology: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Design Challenge: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Research: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Inspiration: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Project Duration: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Operation Flow: Daily recreational activity and home decoration
Team Members: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Image Credits: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.