Mei Tao Wan Ọrụ Isi: Njirimara Ụlọ Ọrụ by Chen Zilong

Mei Tao Wan Ọrụ Isi: Njirimara Ụlọ Ọrụ by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Mei Tao Wan Ọrụ Isi: Njirimara Ụlọ Ọrụ

by Chen Zilong

Client: Communication University of Zhejiang

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Mei Tao Wan Ọrụ Isi: Njirimara Ụlọ Ọrụ

Ederede Akwụkwọ: Mei Tao Wan bụ njirimara ụlọ ọrụ e mepụtara maka ogige ụlọ ọrụ omenala na okike dị na Foshan, Guangdong Province. Akara ahụ (logo) dabere na mkpụrụokwu M, nke bụ mmalite okwu "mma" (beauty), yana n'ụkwụ ụlọ ndị e wuru n'usoro dị n'ogige ahụ. Ụdịdị ogologo ahụ na-echetara mmadụ ogidi anwụrụ ọkụ ite aja ndị dị na mpaghara ahụ. Ụdịdị ụlọ ahụ na-anọchite anya oghere nka mepere emepe na nke mba ụwa. Ihe owuwu ndị dịkọrọ n'elu ibe ha na-egosi mkpokọta ndị nwere talent. E ji njirimara a mee ihe na ekwentị azụmahịa, akpa akwa, na mkpọsa, nke e ji kọmputa kwadebe ma bipụta iji jiri ya rụọ ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Mei Tao Wan Ọrụ Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Mei Tao Wan Ọrụ Isi: Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Mei Tao Wan Ọrụ Isi: Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang