Ajinomoto Cec Ụlọ Nleta Mmekọrịta Ndị Ahịa by Stoked Associates

Ajinomoto Cec Ụlọ Nleta Mmekọrịta Ndị Ahịa by Stoked Associates is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2023

Ajinomoto Cec Ụlọ Nleta Mmekọrịta Ndị Ahịa

by Stoked Associates

Client: Ajinomoto Malaysia Berhad

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Colors

The Design

About Ajinomoto Cec Ụlọ Nleta Mmekọrịta Ndị Ahịa

Ajinomoto CEC bụ ụlọ nleta mmekọrịta ndị ahịa e wuru n'ime ụlọ ọrụ ọhụrụ dị na Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. Ime ụlọ a na-amalite site na mbadamba ihuenyo LED buru ibu nke na-ekele ndị ọrụ na ndị ọbịa tupu ha abanye n'ime Infoseum. Mgbe ahụ, ọwara ụzọ na-eduru ndị ọbịa gafere akụkọ ihe mere eme nke ụlọ ọrụ ahụ, ọrụ ndị na-enye ndị ahịa na ngwaahịa dị iche iche. Nkọwapụta eserese na-egosipụta ihe na sistemu ụda na-akwado njem a, ebe ụlọ nri na-eme ihe eji esi nri na-akwado nnọkọ mmekọrịta gbasara ụtọ nri. Ahịrịahịrị dị ọcha na-echetara mmegharị ọka nzu na ifufe.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Ajinomoto Cec Ụlọ Nleta Mmekọrịta Ndị Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Ajinomoto Cec Ụlọ Nleta Mmekọrịta Ndị Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Ajinomoto Cec Ụlọ Nleta Mmekọrịta Ndị Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Dimensions & Packaging: Width 16880mm x Depth 9500mm x Height 3200mm
Tags: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Production Technology: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Design Challenge: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Research: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inspiration: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Project Duration: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Operation Flow: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Team Members: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Image Credits: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022