Serel Magic Ọrụ Bụ Isi: Efere Ịsa Aka Nke Elu Tebụl by Serel Design Team

Serel Magic Ọrụ Bụ Isi: Efere Ịsa Aka Nke Elu Tebụl by Serel Design Team is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwá Ụlọ Ịsa Ahụ na Ngwá Ịsa Ahụ Competition Category.

IgweNgwá Ịsa Ahụ· 2023

Serel Magic Ọrụ Bụ Isi: Efere Ịsa Aka Nke Elu Tebụl

by Serel Design Team

Client: Serel Sanitary Factory

Ihe Nrite A' Design Award nke Igwe Winner in Ngwá Ịsa Ahụ Category

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The Design

About Serel Magic Ọrụ Bụ Isi: Efere Ịsa Aka Nke Elu Tebụl

Ederede Akwụkwọ: Serel Magic bụ efere ịsa aka nke elu tebụl nwere ụdị efere dị ka nke sitere n'okike. E ji ụrọ ọkụ (fire clay ceramic) mepụta efere ịsa aka a site n'ụzọ ịwụ ya n'ọkpọkpọ. Ihe owuwu abụọ dị n'okpuru efere ahụ, otu n'aka nri na nke ọzọ n'aka ekpe, na-ebuli ngwongwo ahụ ma na-arụ ọrụ dị ka ụkwụ. Mmiri ndụ na-agabiga site n'ihe owuwu dị n'aka ekpe wee si na efere ahụ pụọ site na njikọ saịfọn (siphon) e zoro ezo, nke e chepụtara maka efere ịsa aka a. N'ihi ya, ọ dịghị enye anya ahụ ebe mmiri si asọpụta, nke na-eweta ụzọ ọhụrụ isi ghọta erughị mmiri na-asọ. Elu efere ahụ dị nro, gbakwụnye na ihe mgbochi nje (antibacterial nano coating) na-eme ka nsachari dị mfe.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Serel Magic Ọrụ Bụ Isi: Efere Ịsa Aka Nke Elu Tebụl meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Serel Magic Ọrụ Bụ Isi: Efere Ịsa Aka Nke Elu Tebụl ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Serel Magic Ọrụ Bụ Isi: Efere Ịsa Aka Nke Elu Tebụl maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.