Evoluwe Njirimara Akara Ahịa by Jonathan Andrade

Evoluwe Njirimara Akara Ahịa by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2023

Evoluwe Njirimara Akara Ahịa

by Jonathan Andrade

Client: Evoluwe

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Evoluwe Njirimara Akara Ahịa

Evoluwe bụ njirimara akara ahịa e mepụtara maka ụlọ ọrụ ndụmọdụ na-ahụ maka ọrụ ndị ahịa. Njirimara a na-eji mkpụrụedemede mbụ E na W egosipụta mgbanwe a na-ekekọrịta na nke na-aga n'ihu. E si n'ụdị jiometrị atọ wuo akara ahụ, nke na-anọchi anya usoro atọ nke ọrụ ndụmọdụ ahụ. Okirikiri anọ nha nhata na-anọchi anya oge a ghọtara mkpa ndị ahịa. Ụdị nke abụọ nwere otu nkuku gbara okirikiri ma na-egosi mmalite nke mgbanwe ahụ. Ụdị nke atọ nwere nkuku abụọ gbara okirikiri ma na-egosi mgbanwe zuru ezu. Ọnụọgụ ọlaedo (golden ratio) duziri nrụpụta ahụ, na-eme ka njirimara ahụ dabakọọ n'ihe dijitalụ na ihe e biri ebi niile.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Evoluwe Njirimara Akara Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Evoluwe Njirimara Akara Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Evoluwe Njirimara Akara Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensions & Packaging: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tags: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Production Technology: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Design Challenge: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Research: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiration: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Project Duration: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Operation Flow: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.